Motion graphics are digital footage that has been constructed from a sequence of images placed together in constant motion to give the illusion of movement, that can include animated graphics and/ or typography however graphic motions are not traditional animation.
This example of motion graphics is of the film 300’s end credits. It presents high quality illustrations and typography, by creating a 3D space of individual layers moving on top of each other with the forefront; the men be in stencil form and the background having a marble/ water colour effect in faded tones which highlights the blood splatter. This makes more depth and space for what would be an otherwise flat sequence of images.
The impact of this sequence would have been small on the overall production with the simple techniques that is used in order to make it and how short the scene is, this would also mean that the FPS (Frames per second) would be limited.
Technical issues could include problems with image compression or its files size as the movie is live action and this has obviously been animated, which could cause discrepancies of quality between the two, especially when it is reconfigured for disc release after being in cinemas.
This short video of a motion graphic has been published on YouTube, seemingly to advertise the animator’s talents and to drum up some interest. It can be high quality and has been made primarily through shade tweening which enables an object to seamlessly morph into another – making it seem like one “transforms” into another.
Though the motion graphic seems simple, the impact on the artist who would have made each individual aspect for every character, would take quite a bit of time. Getting the keyframes right on the positioning and time would probably make the greatest impact on the production time, as one mistake with the timing or positioning with one of the earlier aspects could throw the whole motion graphic off.
Technical issues could include render time with how elements there and how many transitions and effects would have been used.
This motion graphic was created for Tyler D’s song “Smile for me” which was published by an animator who wanted to practice with the software. It is in high quality and focuses on typography and graphic aspects which represent lyrics on scene. A lot of the text animation has probably been accomplished through the “Typewriter” effect which allows text to be ‘written’ in time. A lot of the aspects would be animated via the Position Keyframes.
The greatest impact would probably be getting lyrics on screen at the right time – positioning – would be the hardest aspect of this video to get right, as it would be very noticeable if a mistake with a word or spelling with the audio in the background.
The motion graphics are quite some but technical issues would include syncing the text up with the audio.
This motion graphic was made for education purposes and is relatively low quality though it is still able to communicate the information to its audience. It guides the viewer through the audio with its images, most of which have simply been been simply keyframed onto the timeline with the Position, Opacity or Scale keyframe. Pretty simple but effective.
The biggest impact would probably be using all the aspects in the right order as an image in the wrong place could confuse the audience with the following audio, or ruin the statements which are being said.
Again, the technical issues would probably be syncing the audio with the imagery on the timeline.