Analysing Websites Of A Similar Media To Our Clients

In the process of designing our own website according to our client’s specifications, I begun to look at other websites from the same sort of art and sector.

“CERMACIC ART LONDON 2016”

Screen Shot 2016-05-16 at 11.36.35 am
CERAMIC ART LONDON 2016’S Home Page

Cons:

  • Inconsistent colour scheme,
  • A lot of white space,
  • Website is not centred and is missing content on the right side,
  • Website feels very small,
  • Text is not properly formatted; titles are not very visible

Pros:

  • Sort of follows Z-Read,
  • Quite easy to navigate,
  • Consistent use of front.
Screen Shot 2016-05-16 at 11.36.58 am
CERAMIC ART LONDON 2016’S Gallery Page

Cons:

  • Still not centred,
  • Not viewer friendly; there is too much information for a typical browser,
  • It doesn’t define what a gallery should be, as you have to link onto the links in order to see the images,
  • Formated poorly.

Pros:

  • Consistant use of layout

Improvements:

  • Stick to the three colour rule,
  • Get rid of the excessive white space,
  • Change layout,
  • Use a different colour for text; it is hard to focus on orange,
  • Change the formatting for the text; make the titles more visible,
  • Centre the page properly.

Possible influence on our own website:

Little. I feel like the website was poorly made for the medium it is representing. It is meant to be for a ceramics event and yet its main focus is text, with little to no images to entice the viewer with the actual ceramics.



“CONTEMPORARY CERAMICS 
CENTRE”

Screen Shot 2016-05-16 at 11.59.39 am
Contemporary Ceramics Centre’s Menu:

Cons:

  • Quite a dull image to open on; not a lot of colour and the ceramic is pretty simple

Pros:

  • Good, simple theme,
  • User friendly
  • Follows Z-read
Screen Shot 2016-05-16 at 12.00.27 pm
Contemporary Ceramics Centre’s Gallery: Tab 1
Screen Shot 2016-05-16 at 14.48.39.png
Contemporary Ceramics Centre’s Gallery: Tab 2

Cons: 

  • Might be seen as boring
  • Needs some colour

Pros:

  • Continues theme
  • Very open space
  • great visibility

Improvements:

  • Add some colour
  • Maybe a different font

 Possible influence on our own website:

I think this website is a good example for any sort of gallery website as it very user-friendly in that it is easy to navigate, and there is little scrolling so it isn’t time consuming either. However, this website also feels very cold and cynical, something that a creative lady like our client is, wouldn’t want representing her.


“PAUL CUMMINS – DERBY BASED CERAMIC ARTIST”

Screen Shot 2016-05-16 at 14.59.08.png
Paul Cummins’ Home Page

Cons:

  • Might feel empty

Pros:

  • Very clear
  • Although it is very simple, it has been done effectively
  • Follows Z-read
Screen Shot 2016-05-16 at 14.59.23.png
Paul Cummins’ Gallery Page

Cons:

  • Calling yourself “magnificent” feels self-important
  • Having only three images side-by-side when there appears to be space for more, seems wasteful although I do understand that this could be for mobile devices

Pros:

  • The theme changes slightly but I feel like a smaller banner is a good edit while the page still looks like it belongs on the website

Improvements:

  • Better banner background image; the composition looks strange with how it has been cropped and you have white text on top of white.

Possible influence on our own website:

This website again is very simple and image based. There isn’t a lot of scrolling involved and the interface is very clear. What it could benefit from is perhaps some text/ information to explain some of the photos for his gallery.


What I have Learnt From This Research

  • To be media rich
  • To be consistent with layout
  • Keep to 2-3 colours throughout
  • Don’t use more than 2 fonts (1 for the header/ 1 for the text)
  • To have some textbook not to drown the page in information.
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